The retail internationalisation process

被引:108
作者
Alexander, N [1 ]
Myers, H [1 ]
机构
[1] Bournemouth Univ, Poole BH12 5BB, Dorset, England
关键词
retailing; globalization; international marketing; marketing strategy;
D O I
10.1108/02651330010339888
中图分类号
F [经济];
学科分类号
02 ;
摘要
Considers the development of international retail thought and the need for an integrated conceptual approach to the process of retail internationalisation. The paper considers the development of international retail thought within the context of international retail activity and subject development and suggests the intellectual influences on the development of retail thought have, at times, constrained the development of a better understanding of the internationalisation process. Having established the parameters of debate, the paper considers the search for a synthesised approach to the understanding of the internationalisation process and integration of retail international theory within broader economic and international business frameworks. In the context of this theoretical material, the Paper presents a framework within which international activity may be considered.
引用
收藏
页码:334 / 353
页数:20
相关论文
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