Extreme Ultraviolet Explorer Deep Survey observations of cool stars (spectral type F to M) have been used to investigate the distribution of coronal flare rates in energy and its relation to activity indicators and rotation parameters. Cumulative and differential flare rate distributions were constructed and fitted with different methods. Power laws are found to approximately describe the distributions. A trend toward flatter distributions for later type stars is suggested in our sample. Assuming that the power laws continue below the detection limit, we have estimated that the superposition of Bares with radiated energies of about 10(29)-10(31) ergs could explain the observed radiative power loss of these coronae, while the detected Bares are contributing only approximate to 10%. Although the power-law index is not correlated with rotation parameters (rotation period, projected rotational velocity, Rossby number) and only marginally with the X-ray luminosity, the flare occurrence rate is correlated with all of them. The occurrence rate of flares with energies larger than 10(32) ergs is found to be proportional to the average total stellar X-ray luminosity. Thus, energetic flares occur more often in X-ray bright stars than in X-ray faint stars. The normalized occurrence rate of flares with energies larger than 1032 ergs increases with increasing L-X/L-bol and stays constant for saturated stars. A similar saturation is found below a critical Rossby number. The findings are discussed in terms of simple statistical hare models in an attempt to explain the previously observed trend for higher average coronal temperatures in more active stars. It is concluded that flares can contribute a significant amount of energy to coronal heating in active stars.