Orientation invariance in visual object priming depends on prime-target asynchrony

Two experiments are reported in which orientation effects on visual object recognition latency were examined. In Experiment 1, we assessed picture-naming performance as a function of image-plane stimulus orientation and found increasing response times with increased misorientation of the stimulus. In Experiment 2, we examined the repetition priming effect on the identification of upright targets as a function of prime orientation. With time delays of 100, 200, or 500 msec between the onset of the prime and that of the target (i.e., stimulus onset asynchrony [SOA]), the magnitude of the priming effect decreased with increasing misorientation of the prime. These results contrast with the orientation-invariant priming effects reported in some previous repetition priming studies. These investigations all used relatively long prime-target SOAs. Confirming the crucial role of the latter variable, Experiment 2 shows that the magnitude of the repetition priming effect is invariant across prime orientations with an SOA of 1,000 msec. The possible implications of the present observations with respect to the issue of orientation invariance versus dependency of the visual object recognition process are discussed.