Influence of cognitive distance in vacation choice

被引:84
作者
Ankomah, PK [1 ]
Crompton, JL [1 ]
Baker, D [1 ]
机构
[1] TEXAS A&M UNIV,DEPT RECREAT PK & TOURISM SCI,COLLEGE STN,TX 77843
关键词
destinations; choice sets; cognitive distance; decision process;
D O I
10.1016/0160-7383(95)00054-2
中图分类号
F [经济];
学科分类号
02 ;
摘要
The study investigated the relationship of cognitive distance to the assignment of vacation destinations into individuals' choice sets: late, inert, reject, action, and inaction. Survey data were used to test four hypotheses. A positive relationship between respondents' mental ordering of destinations in the late set and the degree of preference for those destinations was generally confirmed. Cognitive distance estimates to destinations in the late set were mpre accurate than those to destinations in the reject set. Another hypothesis was partially supported since destinations in the late set were associated with cognitive distance underestimates. Further, analyses confirmed that underestimates of destinations in the action set were significantly higher than those in the inaction set.
引用
收藏
页码:138 / 150
页数:13
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