An examination of the effects of motivation and satisfaction on destination loyalty: a structural model

被引:1779
作者
Yoon, Y
Uysal, M
机构
[1] Pai Chi Univ, Dept Tourism Management, Taejon 302735, South Korea
[2] Virginia Polytech Inst & State Univ, Dept Hospital & Tourism Management, Blacksburg, VA 24061 USA
关键词
tourist motivation; satisfaction; destination loyalty; structural equation modeling;
D O I
10.1016/j.tourman.2003.08.016
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
This study offers an integrated approach to understanding tourist motivation and attempts to extend the theoretical and empirical evidence on the causal relationships among the push and pull motivations, satisfaction, and destination loyalty. The research model investigates the relevant relationships among the constructs by using a structural equation modeling approach. Consequently, destination managers should establish a higher tourist satisfaction level to create positive post-purchase tourist behavior, in order to improve and sustain destination competitiveness. (C) 2003 Elsevier Ltd. All rights reserved.
引用
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页码:45 / 56
页数:12
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