Neuroeconomics

被引：108

作者：

Zak, PJ ^{[1
]}

机构：

[1] Claremont Grad Univ, Ctr Neuroecon Studies, Claremont, CA 91711 USA

来源：

PHILOSOPHICAL TRANSACTIONS OF THE ROYAL SOCIETY B-BIOLOGICAL SCIENCES | 2004年 / 359卷 / 1451期

关键词：

reward; brain; trust; emotions; strategy; neuroimaging;

D O I：

10.1098/rstb.2004.1544

中图分类号：

Q [生物科学];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

This paper introduces an emerging transdisciplinary field known as neuroeconomics. Neuroeconomics uses neuroscientific measurement techniques to investigate how decisions are made. First, I present a basic overview of neuroanatomy and explain how brain activity is measured. I then survey findings from the neuroeconomics literature on acquiring rewards and avoiding losses, learning, choice under risk and ambiguity, delay of gratification, the role of emotions in decision-making, strategic decisions and social decisions. I conclude by identifing new directions that neuroeconomics is taking, including applications to public policy and law.

引用

页码：1737 / 1748

页数：12

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