Intrafirm diffusion of new technologies: an empirical application

Research on the diffusion of new technologies has centred on the study of the interfirm rate of diffusion, paying much less attention to intrafirm aspects. This paper attempts to overcome this gap in the literature by analysing the factors that influence the speed with which a new technology, the ATM, is fully adopted. The data over which the hypotheses are tested belongs to the Spanish savings banks market. The results show that the rate of intrafirm diffusion is explained by innovation, firm and market characteristics. In testing our hypotheses we make use of both traditional methods and survival analysis techniques. (C) 2002 Elsevier Science B.V All rights reserved.