Client-side monitoring for web mining

被引:9
作者
Fenstermacher, KD [1 ]
Ginsburg, M [1 ]
机构
[1] Univ Arizona, Eller Coll Business & Publ Adm, Management Informat Syst Dept, Tucson, AZ 85719 USA
来源
JOURNAL OF THE AMERICAN SOCIETY FOR INFORMATION SCIENCE AND TECHNOLOGY | 2003年 / 54卷 / 07期
关键词
D O I
10.1002/asi.10255
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Garbage in, garbage out is a well-known phrase in computer analysis, and one that comes to mind when mining Web data to draw conclusions about Web users. The challenge is that data analysts wish to infer patterns of client-side behavior from server-side data. However, because only a fraction of the user's actions ever reaches the Web server, analysts must rely on incomplete data. In this paper, we propose a client-side monitoring system that is unobtrusive and supports flexible data collection. Moreover, the proposed framework encompasses client-side applications beyond the Web browser. Expanding monitoring beyond the browser to incorporate standard off ice productivity tools enables analysts to derive a much richer and more accurate picture of user behavior on the Web.
引用
收藏
页码:625 / 637
页数:13
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