Integration of HSR and air transport: Understanding passengers' preferences

Different solutions for the integration of high-speed rail (HSR) and air transport could be implemented, ranging from very basic integration to more sophisticated systems which include ticket and handling integration. A discrete choice experiment is conducted to better understand passengers' preferences. We estimate a number of flexible choice models, taking into account the existence of systematic and random taste heterogeneity. We obtain a range of willingness-to-pay values for service quality attributes, finding some important results that can be used to infer policy conclusions about the real attractiveness of the Air-HSR integrated alternative. In this respect, we find that schedule coordination which reduces connecting time will be crucial. (C) 2014 Elsevier Ltd. All rights reserved.