Strategic decision comprehensiveness and new product development outcomes in new technology ventures

被引：21

作者：

Atuahene-Gima, K ^{[1
]}

Li, HY

机构：

[1] Ctr Innovat Management & Org Change, Hong Kong, Hong Kong, Peoples R China

[2] City Univ Hong Kong, Hong Kong, Hong Kong, Peoples R China

[3] Texas A&M Univ, Dept Management, Mays Business Sch, College Stn, TX 77843 USA

来源：

ACADEMY OF MANAGEMENT JOURNAL | 2004年 / 47卷 / 04期

关键词：

D O I：

10.5465/20159603

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

With a sample of new technology ventures in China, we investigated the contingent effect of strategic decision comprehensiveness on new product performance and product quality. The relationship between strategic decision comprehensiveness and new product performance was negatively moderated by technology uncertainty but positively moderated by demand uncertainty. The effect of decision comprehensiveness on new product quality was positively moderated by demand uncertainty but unaffected by technology uncertainty. The comprehensiveness-performance link emerges as more complex than previous research has shown.

引用

页码：583 / 597

页数：15

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