Personalised advertising - exploiting the distributed user profile

被引：12

作者：

Bilchev, G ^{[1
]}

Marston, D ^{[1
]}

机构：

[1] BT, Ipswich, Suffolk, England

来源：

BT TECHNOLOGY JOURNAL | 2003年 / 21卷 / 01期

关键词：

D O I：

10.1023/A:1022460428681

中图分类号：

TM [电工技术]; TN [电子技术、通信技术];

学科分类号：

0808 ; 0809 ;

摘要：

This paper introduces the concept of a distributed user profile, a profile that is not stored in a single location, but constructed using profiles located in a number of different places. The paper introduces this concept by examining the application of such a distributed user profile for the purpose of personalised on-line advertising, and the implications of this use.

引用

页码：84 / 90

页数：7