A day in the life of an advertising man: review of internal documents from the UK tobacco industry's principal advertising agencies

被引：40

作者：

Hastings, G ^{[1
]}

MacFadyen, L ^{[1
]}

机构：

[1] Univ Strathclyde, Ctr Tobacco Control Res, Glasgow G4 0RQ, Lanark, Scotland

来源：

BRITISH MEDICAL JOURNAL | 2000年 / 321卷 / 7257期

关键词：

D O I：

10.1136/bmj.321.7257.366

中图分类号：

R5 [内科学];

学科分类号：

1002 ; 100201 ;

摘要：

Tobacco advertising is intended to increase consumption as well as brand share and has a powerful effect on young people. Sponsorship and advertising work in exactly the same way and are only a small part of tobacco marketing. Tobacco advertisers are driven by a commercial imperative to increase sales, and they show no concern for the ethical or public health consequences of their actions. Voluntary agreements simply do not work and must be replaced by statutory measures.

引用

页码：366 / 371

页数：6

共 26 条

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