The Effect of Media Coverage on Employer Reputation

被引：14

作者：

Panico, Martina ^{[1
]}

Raithel, Sascha ^{[1
]}

Michel, Elena ^{[1
]}

机构：

[1] Univ Munich, Munich Sch Management, Inst Market Based Management, D-80539 Munich, Germany

来源：

JOURNAL OF MEDIA ECONOMICS | 2014年 / 27卷 / 04期

关键词：

CORPORATE REPUTATION; ORGANIZATIONAL ATTRACTIVENESS; MASS-MEDIA; AGENDA; COMMUNICATION; CONSTRUCTION; INFORMATION; PEOPLE; ISSUE; NEWS;

D O I：

10.1080/08997764.2014.963228

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

A growing body of research examines the formation of employer reputation. One potential driver is media coverage. Using content analysis data for media coverage and survey data, this study examines different dimensions of media coverage, namely, social and functional news and their impacts on employer reputation. Results show that in particular negative functional and social news affect employer reputation, although the impact of negative social news is more indirect and delayed.

引用

页码：181 / 198

页数：18

共 56 条

[1] A LONGITUDINAL-STUDY OF AGENDA-SETTING FOR THE ISSUE OF ENVIRONMENTAL-POLLUTION [J].

ADER, CR .

JOURNALISM & MASS COMMUNICATION QUARTERLY, 1995, 72 (02) :300-311

[2] How prevalent is the negativity effect in consumer environments? [J].

Ahluwalia, R .

JOURNAL OF CONSUMER RESEARCH, 2002, 29 (02) :270-279

[3]

Allegis, 2013, HAS FIN SERV GOT IM

[4]

[Anonymous], MEDIA PERSPEKTIVEN

[5]

[Anonymous], 2011, SWISS J SOCIOLOGY

[6]

[Anonymous], 2011, ECONOMETRIC ANAL

[7] DEPENDENCY MODEL OF MASS-MEDIA EFFECTS [J].

BALLROKEACH, SJ ;

DEFLEUR, ML .

COMMUNICATION RESEARCH, 1976, 3 (01) :3-21

[8] Detecting long-run abnormal stock returns: The empirical power and specification of test statistics [J].

Barber, BM ;

Lyon, JD .

JOURNAL OF FINANCIAL ECONOMICS, 1997, 43 (03) :341-372

[9] THE MODERATOR MEDIATOR VARIABLE DISTINCTION IN SOCIAL PSYCHOLOGICAL-RESEARCH - CONCEPTUAL, STRATEGIC, AND STATISTICAL CONSIDERATIONS [J].

BARON, RM ;

KENNY, DA .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1986, 51 (06) :1173-1182

[10] Green career choices: The influence of ecological stance on recruiting [J].

Bauer, TN ;

AimanSmith, L .

JOURNAL OF BUSINESS AND PSYCHOLOGY, 1996, 10 (04) :445-458

← 1 2 3 4 5 6 →