Aesthetics and preferences of web pages

被引：270

作者：

Schenkman, BN

Jönsson, FU

机构：

[1] Telia Res AB, S-12386 Farsta, Sweden

[2] Stockholm Univ, Dept Psychol, Stockholm, Sweden

来源：

BEHAVIOUR & INFORMATION TECHNOLOGY | 2000年 / 19卷 / 05期

关键词：

D O I：

10.1080/014492900750000063

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

The first impressions of web pages presented to users was investigated by using 13 different web pages, three types of scales and 18 participants. Multidimensional analysis of similarity and preference judgements found four important dimensions: beauty, mostly illustrations versus mostly text, overview and structure. Category scales indicated the existence of two factors related to formal aspects and to appeal of the objects, respectively. The best predictor for the overall judgement of the category scales was beauty. Property vector fitting of the multidimensional solutions with the category scales further indicated the importance of beauty for the preference space. Aspects of usability, product design and aesthetics are discussed.

引用

页码：367 / 377

页数：11

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