Competitive and technology management strategy: a case study of TELCO

TELCO has become the largest commercial motor vehicle manufacturer in India using a long-term competitive and technology management strategy. The paper analyses the competitive strategy of TELCO in terms of productivity improvement, distribution network, manufacturing automation, strategic alliances and human resource development. The major focus of technology management at TELCO has been intensive R&D, concurrent engineering, standardization, and integration of manufacturing and design. The technology management involves intensive knowledge engineering, organizational learning and intensive R&D. TELCO has aligned its business strategy in such a way that it has been able to leverage its technological capability for realizing its vision, which, together with continuity of leadership, has facilitated the implementation of its strategic program.