The standard model of afterglow production by the forward shock wave is not supported by recent observations. We propose a model in which the forward shock is invisible and afterglow is emitted by a long-lived reverse shock in the burst ejecta. It explains observed optical and X-ray light curves, including the plateau at 10(3)-10(4) s with a peculiar chromatic break, and the second break that was previously associated with a beaming angle of the explosion. The plateau forms following a temporary drop of the reverse-shock pressure much below the forward-shock pressure. A simplest formalism that can describe such blast waves is the "mechanical" model; we use it in our calculations.