Understanding people's beliefs and attitudes toward protected areas is a key factor in developing successful management plans to conserve those areas over the long-term. Yet, most of the emphasis in understanding people's perceptions has been on the conflicts that exist between people and protected areas, such as loss of traditional extraction access or damage by wildlife to crops and livestock. This study addresses the need to explore people's attitudes toward protected areas in a way that allows them to define and describe the values they hold toward the areas and the relevant issues and concepts. Three contrasting protected areas in the southwestern region of Nepal were chosen for this study to gain a broad representation of the values people hold toward different types of protected areas. Three themes emerged that describe the positive perceptions residents have: recreation/esthetics, environmental preservation, and economic benefits. Four themes emerged that describe the negative perceptions: negative economic impacts, belief that benefits are for the government or foreigners, fear of wildlife, and negative interactions with park guards. People's perceptions are affected by different aspects of the areas, including the size of the area and people's access to them, management objectives, history, and tourism. The diversity of these perceptions suggests that conservation strategies should recognize both positive and negative perceptions and work to foster and integrate diverse values in order to more accurately reflect the reality and complexity of people's lives.