The moderating role of attitude strength in selective exposure to information

被引:124
作者
Brannon, Laura A.
Tagler, Michael J.
Eagly, Alice H.
机构
[1] Kansas State Univ, Dept Psychol, Manhattan, KS 66506 USA
[2] Nebraska Wesleyan Univ, Dept Psychol, Lincoln, NE 68504 USA
[3] Northwestern Univ, Dept Psychol, Evanston, IL 60208 USA
关键词
selective exposure; attitude strength; confirmation bias; information seeking;
D O I
10.1016/j.jesp.2006.05.001
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
Individuals prefer to receive information that is consistent with their attitudes. Three experiments examined whether attitude strength moderates this selective exposure effect. Experiments IA and 113 found that participants preferred attitudinally consistent information but that this effect was more pronounced to the extent that the attitude was strongly held. Experiment 2 replicated these findings and ruled Out an alternative interpretation that a general tendency to hold strong attitudes rather than issue-specific attitude strength moderates selective exposure. Discussion concerns the implications of these findings and the possibility that other variables moderate the selective exposure effect. (C) 2006 Elsevier Inc. All rights reserved.
引用
收藏
页码:611 / 617
页数:7
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