This paper analyses whether the Australian Landcare movement complies with notions of 'post-productivist rural governance'. The paper argues that Landcare has been a vast improvement on previous approaches to the management of the countryside in Australia, and that it has managed to mobilise a large cross-section of stakeholders. However, the Landcare movement only depicts certain characteristics of post-productivist rural governance. Although Landcare has some elements that fit in with theorisations of social movements, it still depicts many characteristics that show its close affiliation with the state and its agencies (in particular budgetary shackles). Landcare cannot be conceptualised as a fully inclusive movement, and there is little evidence that Landcare has been able to actively shape government policy. However, Landcare has contributed towards changing environmental attitudes, which can be seen as a key precondition for the successful implementation of post-productivist rural governance structures. In particular, Landcare's innovative approach of mutual farm visits, and its emphasis on the demonstration of 'best practice', has led to both an increased awareness of land degradation problems and the creation of grassroots 'information networks'. There has also been some success with regard to Landcare's ability to change attitudes of the wider Australian public. Two important lessons with regard to conceptualisations of post-productivist rural governance emerge. First, individual components of post-productivist rural governance may change at different times, with the attitudinal level most influenced by Landcare, while underlying socio-political productivist structures will take much longer to change. Second, the problem in being able to label Landcare (the most innovative rural programme in advanced economies) as an expression of post-productivist rural governance shows how far away rural programmes in advanced economies still may be from such new forms of governance. The results, therefore, support those advocating that post-productivism may only be a theoretical construct in the minds of academics, rather than an expression of reality on the ground. (C) 2004 Elsevier Ltd. All rights reserved.
