Why Some Internet Users Don't Buy Air Tickets Online

被引：54

作者：

Bigne, Enrique ^{[1
]}

Sanz, Silvia ^{[1
]}

Ruiz, Carla ^{[1
]}

Aldas, Joaquin ^{[1
]}

机构：

[1] Univ Valencia, Dept Mkt, E-46003 Valencia, Spain

来源：

INFORMATION AND COMMUNICATION TECHNOLOGIES IN TOURISM 2010 | 2010年

关键词：

online purchase; airline ticket; Technology Acceptance Model; Theory of Planned Behaviour; trust; risk; PERCEIVED RISK; INFORMATION TECHNOLOGY; SCALE DEVELOPMENT; PLANNED BEHAVIOR; TRUST; ACCEPTANCE; ADOPTION; MODEL; EXTENSION; PERSPECTIVE;

D O I：

10.1007/978-3-211-99407-8_18

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

This work attempts to identify the determinant variables that make some Internet users not to buy airline tickets online. The Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) have been used as the conceptual reference framework, with the addition of the influence of perceived risk and trust. The results of the empirical study of Internet users who never have purchased an airline ticket online suggest that both subjective norm and attitude have a direct influence on airline ticket purchase intention. Ease of use has also proved to be a significant variable, because it has an indirect influence on behaviour through perceived usefulness, trust and risk. Risk, trust and perceived behavioural control were found to influence purchase intention through attitude. The results also show that risk is a multidimensional variable and that the dimensions do not all exercise the same influence on airline ticket purchase intention. Managerial implications are provided.

引用

页码：209 / 221

页数：13

共 50 条

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[2] THE THEORY OF PLANNED BEHAVIOR [J].