In two case studies of research units, reference values used to benchmark research performance appeared to show contradictory results: the average citation level in the subfields (FCSm) increased world-wide, while the citation level of the journals (JCSm) decreased, where concomitant changes were expected. Explanations were sought in: a shift in preference of document types; a change in publication preference for subfields; and changes in journal coverage. Publishing in newly covered journals with a low impact had a negative effect on impact ratios. However, the main factor behind the increase in FCSm was the distribution of articles across the five-year block periods that were studied. Publication in lower impact journals produced a lagging JCSm. Actual values of JCSm, FCSm, and citations per publication (CPP) values are not very informative either about research performance, or about the development of impact over time in a certain subfield with block indicators. Normalized citation impact indicators are free from such effects and should be consulted primarily in research performance assessments.