Theories of identity and the analysis of face

This paper explores the insights that theories of identity can offer for the conceptualisation and analysis of face. It argues that linguists will benefit from taking a multidisciplinary approach, and that by drawing on theory and research in other disciplines, especially in social psychology, they will gain a clearer and deeper understanding of face. The paper starts by examining selected theories of identity, focusing in particular on Simon's (2004) self-respect model of identity and Brewer and Gardner's (1996) theory of levels of identity. Key features from these theories are then applied to the conceptualisation and analysis of face. With the help of authentic examples, the paper demonstrates how inclusion of these multiple perspectives can offer a richer and more comprehensive understanding of face and the frameworks needed for analysing it. (c) 2007 Elsevier B.V. All rights reserved.