How does proximity affect interfirm marketing cooperation? A study of an agribusiness cluster

被引：138

作者：

Geldes, Cristian ^{[1
]}

Felzensztein, Christian ^{[2
]}

Turkina, Ekaterina ^{[3
]}

Durand, Aurelia ^{[3
]}

机构：

[1] Univ La Serena, Fac Sci, La Serena, Chile

[2] Univ Adolfo Ibanez, Res Ctr Int Competitiveness, Santiago, Chile

[3] HEC Montreal, Dept Int Business, Montreal, PQ H3T 2A7, Canada

来源：

JOURNAL OF BUSINESS RESEARCH | 2015年 / 68卷 / 02期

关键词：

Marketing; Interfirm cooperation; Proximity; Cluster; Agribusiness; Emerging economies; KNOWLEDGE NETWORKS; SOCIAL NETWORKS; JOINT ACTION; CO-LOCATION; INNOVATION; FIRM; DETERMINANTS; EXTERNALITIES; INDUSTRIES; FRAMEWORK;

D O I：

10.1016/j.jbusres.2014.09.034

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study examines marketing cooperation between firms co-localized in an agribusiness cluster, using the proximity perspective developed in economic geography. After a review of the relevant literature, we develop a scale to measure both interfirm marketing cooperation and different dimensions of proximity (cognitive, geographical, institutional, organizational and social), and test the interrelationships among these elements within the context of Chile, an emerging economy. The findings support the conclusion that interfirm marketing cooperation in the chosen agribusiness cluster is mainly dependent on social proximity. Moreover, contrary to what is found in the literature on other types of cooperation, geographical proximity is not particularly relevant (C) 2014 Elsevier Inc. All rights reserved.

引用

页码：263 / 272

页数：10

共 85 条

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