The effect of the Internet in industrial channels: an industry example

被引：10

作者：

Lightfoot, W ^{[1
]}

Harris, JR ^{[1
]}

机构：

[1] Peace Coll, Raleigh, NC USA

来源：

INDUSTRIAL MANAGEMENT & DATA SYSTEMS | 2003年 / 103卷 / 1-2期

关键词：

business-to-business marketing; industry; management; electronic commerce;

D O I：

10.1108/02635570310463401

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

This paper critically examines the affect of the Internet on industrial sales channels. The technology and strategy of industrial exchanges is discussed. Recent critiques of B2B activities are reviewed within the context of the motion control industry. Conclusions are provided that should assist managers in this industry.

引用

页码：78 / 84

页数：7