Blog power: Examining the effects of practitioner blog use on power in public relations

被引：55

作者：

Porter, Lance V. ^{[1
]}

Trammell, Kaye D. Sweetser

Chung, Deborah

Kim, Eunseong

机构：

[1] Louisiana State Univ, Manship Sch Mass Commun, Baton Rouge, LA 70803 USA

[2] Univ Georgia, Grady Coll Journalism & Mass Commun, Athens, GA 30602 USA

[3] Univ Kentucky, Sch Journalism & Telecommun, Lexington, KY 40506 USA

[4] Eastern Illinois Univ, Dept Journalism, Charleston, IL 61920 USA

来源：

PUBLIC RELATIONS REVIEW | 2007年 / 33卷 / 01期

关键词：

power; blogs; weblogs; public relations practitioners; Web; Internet;

D O I：

10.1016/j.pubrev.2006.11.018

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

While blogs are not yet a standard public relations tool, practitioners use blogs to enhance their power within their organizations. Using an online survey of public relations practitioners, this pilot test examined the relationship between power and blog use. Three factored categorizations of blog use among practitioners emerged: routine information and research, interactive blog communication, and issues identification. Results showed differences based on power, between blog users and non-users, owner-practitioners and non-owners, among others. (C) 2007 Elsevier Inc. All rights reserved.

引用

页码：92 / 95

页数：4

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