Body-image attitudes: What difference does gender make?

Attitudinal body image is a multidimensional construct that includes body-image evaluation, cognitive-behavioral investment, and affect. This study examined the nature and extent of gender differences in body-image attitudes. College students (n = 277) completed 2 standardized measures of each of the 3 facets of body image. As hypothesized, relative to men, women had more negative body-image evaluations, greater investments in their appearance, and more frequent, cross-situational body-image dysphoria. Gender differences on body-image affect (d = .76) surpassed those on evaluation (d = .51) and investment (d = .40). Body weight and body-image evaluation/affect were linearly related for women, but curvilinearly related for men. For both genders, body-image affect was a predictable function of evaluation and investment combined. Scientific and clinical implications are discussed.