When do sellers bifurcate from Electronic Multisided Platforms? The effects of customer demand, competitive intensity, and service differentiation

被引：19

作者：

Chen, Jin ^{[1
]}

Chen, Jing ^{[2
,3
]}

Goh, Khim-Yong ^{[3
]}

Xu, Yunjie ^{[4
]}

Tan, Bernard C. Y. ^{[3
]}

机构：

[1] E China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China

[2] Beihang Univ, Sch Econ & Management, Beijing 100191, Peoples R China

[3] Natl Univ Singapore, Sch Comp, Dept Informat Syst, Singapore 117418, Singapore

[4] Fudan Univ, Sch Management, Dept Informat Management & Informat Syst, Shanghai 200433, Peoples R China

来源：

INFORMATION & MANAGEMENT | 2014年 / 51卷 / 08期

基金：

中国国家自然科学基金;

关键词：

Online channel bifurcation; Electronic Multisided Platform; Customer demand; Competitive intensity; Service differentiation; MANHATTAN HOTEL INDUSTRY; INFORMATION-TECHNOLOGY; FIRM PERFORMANCE; LOCATION CHOICES; LODGING INDUSTRY; UNITED-STATES; AGGLOMERATION; INTERNET; COMMUNITIES; MODELS;

D O I：

10.1016/j.im.2014.08.007

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

In today's e-market, many sellers on Electronic Multisided Platforms (EMPs) conduct channel bifurcation, i.e., starting their proprietary websites while maintaining presences on EMPs. This study explores the antecedents of the timing that a seller bifurcates from EMPs. We hypothesize that a seller's customer demand has a U-shaped effect on its EMP membership duration before bifurcation, while competitive intensity has an inverted U-shaped effect. Service differentiation has a negative effect and further dampens the curvilinear effects of customer demand and competitive intensity. Using the data of 422 booksellers on Taobao.com and the accelerated failure time duration model, we found substantial support for our hypotheses. (C) 2014 Elsevier B.V. All rights reserved.

引用

页码：972 / 983

页数：12

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