Attitudes, habit, sensory and liking expectation as determinants of the consumption of milk

被引:42
作者
Saba, A [1 ]
Moneta, E [1 ]
Nardo, N [1 ]
Sinesio, F [1 ]
机构
[1] Ist Nazl Nutr, I-00178 Rome, Italy
关键词
attitudes; beliefs; liking; sensory responses; milk consumption;
D O I
10.1016/S0950-3293(97)00024-4
中图分类号
TS2 [食品工业];
学科分类号
0832 ;
摘要
A total of 111 subjects took part in a survey in which attitudes, habits, surveyed ratings of liking and of sensory attributes, and consumption frequency, of the three types of milk, skimmed, semi-skimmed and whole fat, were studied. The frame of reference for design and analysis was based in part on the Fishbein and Ajzen model of reasoned action. Habit was found to be more important than attitude in the prediction of the behavioural intention. Liking was more important than intention for predicting Behaviour with the exception of semi-skimmed milk for which the intention was equally important, whereas the inclusion of surveyed ratings of sensory/hedonic components for milk into the model failed to improve the prediction of attitude. The relationships between beliefs, evaluations and altitudes were examined. (C) 1998 Elsevier Science Ltd. All rights reserved.
引用
收藏
页码:31 / 41
页数:11
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