Exploring factors that influence knowledge sharing behavior via weblogs

Knowledge sharing is seen as one of the essential processes for knowledge management. A growing number of professionals have started weblogging, and use this tool to share their ideas. It is important to explore ways to encourage individuals to contribute personal knowledge and to assist community members to share their expertise. Through the lens of sharing culture, we explore the factors that facilitate voluntary knowledge sharing in a virtual community. Specifically, the use of three categories associated with a sharing culture - fairness, identification and openness - is considered as a linear combination, which means that enjoying helping and usefulness/relevancy thereafter promote knowledge sharing behavior. To test the theoretical model, we survey 442 members of three online communities. in addition to the positive effects of fairness and openness on community sharing culture, we also find that enjoying helping, sharing culture and usefulness/relevancy are strongly linked to member knowledge sharing behavior. This paper offers a new perspective on the mechanisms related to the sharing culture construct, which in turn facilitates weblog knowledge sharing behaviors and yields important implications for understanding knowledge sharing behavior in online communities. (C) 2009 Elsevier Ltd. All rights reserved.