How habits interfere with norm-directed behaviour:: A normative decision-making model for travel mode choice

被引:259
作者
Klöckner, CA [1 ]
Matthies, E [1 ]
机构
[1] Ruhr Univ Bochum, Fak Psychol, D-44780 Bochum, Germany
关键词
D O I
10.1016/j.jenvp.2004.08.004
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
This paper deals with the question how habits can be integrated into a model of normative decision-making based on the work of Schwartz and Howard (1981). A field study was conducted in Bochum, Germany, involving 160 participants. After a personal interview the participant had to protocol the travel mode choice on their trips to work in a logbook for the period of 4 weeks. The data illustrates that on the trip to work there is no direct effect of car-choice habits on travel mode choice additional to the personal norm, but a moderating effect of habit strength on the relation between personal norm and travel mode choice. It is argued that different levels of specificity of habit lead either to a moderating effect of habit (strong specific habit) or an additional direct effect (weak specific habit). (C) 2004 Elsevier Ltd. All rights reserved.
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页码:319 / 327
页数:9
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