Improving the quality of online presence through interactivity

被引:90
作者
Chen, KC [1 ]
Yen, DC
机构
[1] Western Michigan Univ, Haworth Coll Business, Dept Business Informat Syst, Kalamazoo, MI 49008 USA
[2] Miami Univ, RTF SBA, Dept DSC & MIS, Oxford, OH 45056 USA
关键词
interactivity; Web design quality; World Wide Web (WWW); playfulness; reciprocal communication;
D O I
10.1016/j.im.2004.01.005
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Online interactivity is becoming a valuable way of improving the communication quality of business web sites. As a result, it is important that web site designers understand the concept and how it affects the quality of web site design. This study empirically validated Ha and James' five interactivity dimensions (playfulness, connectedness, reciprocal communication, information collection, and choice) and their relationship to design quality. The findings suggested that the playfulness, connectedness, and reciprocal communication dimensions are important predictors of web site quality. While information collection tools are powerful for web engineering and user tracking, the companies surveyed here had not fully used the promising potential of such tools. The choice dimension, although it offered flexibility and customizability to users, was not significant in predicting web site quality. The results underscored the viability of interactivity dimensions in the online environment. (C) 2004 Elsevier B.V. All rights reserved.
引用
收藏
页码:217 / 226
页数:10
相关论文
共 43 条
[1]   Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces [J].
Alba, J ;
Lynch, J ;
Weitz, B ;
Janiszewski, C ;
Lutz, R ;
Sawyer, A ;
Wood, S .
JOURNAL OF MARKETING, 1997, 61 (03) :38-53
[2]  
Alexander J.E., 1999, Web Wisdom: How to Evaluate and Create Information Quality on the Web
[3]  
[Anonymous], 1997, J COMPUTER MEDIATED
[4]  
[Anonymous], J INTERACTIVE ADVERT
[5]  
[Anonymous], MARKETING LETT
[6]   Using protocol analysis to evaluate the usability of a commercial web site [J].
Benbunan-Fich, R .
INFORMATION & MANAGEMENT, 2001, 39 (02) :151-163
[7]  
Berthon P, 1996, J ADVERTISING RES, V36, P43
[8]  
BLATTBERG RC, 1991, SLOAN MANAGEMENT FAL, P5
[9]   Testing the interactivity model: Communication processes, partner assessments, and the quality of collaborative work [J].
Burgoon, JK ;
Bonito, JA ;
Bengtsson, B ;
Ramirez, A ;
Dunbar, NE ;
Miczo, N .
JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, 1999, 16 (03) :33-56
[10]  
CHEN K, 2001, P AM C INF SYST 3 5, P547