Assessing consumer preferences for clean-fuel vehicles:: A discrete choice experiment

被引：180

作者：

Ewing, G ^{[1
]}

Sarigöllü, E

机构：

[1] McGill Univ, Dept Geog, Montreal, PQ H3A 2T5, Canada

[2] McGill Univ, Ctr Knowledge & Res Mkt, Fac Management, Montreal, PQ H3A 2T5, Canada

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 2000年 / 19卷 / 01期

关键词：

D O I：

10.1509/jppm.19.1.106.16946

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The authors assess preferences for clean-fuel vehicles (CFVs) versus the conventional vehicle using a discrete choice experiment. The results show that though consumers value environmental impact, vehicle performance characteristics are critical to choice. The authors find that regulation is nor sufficient to create a market for CFVs, and they identify three marker segments to which CFVs should be distinctly positioned and targeted.

引用

页码：106 / 118

页数：13

共 30 条

[1]

AAKER DA, 1982, J PUBLIC POLICY MARK, V1, P85

[2] ATTITUDE-BEHAVIOR RELATIONS - THEORETICAL-ANALYSIS AND REVIEW OF EMPIRICAL-RESEARCH [J].