Cued activation of relational schemas: Self-evaluation and gender effects

In two studies, men's and women's self-evaluative responses following presentation of rejection and acceptance cues were examined. Two different conditioning procedures were utilized to associate computer-generated tones with images of social rejection or acceptance. When these tones were played later in a self-evaluative situation, women tended to respond to rejection cues by becoming more self-critical, and to acceptance cues by becoming less self-critical. On some indicators, men responded in the opposite fashion. These findings are discussed in light of recent analyses of gender differences in the sources of self-esteem.