A model of demand for international tourism

A demand model for international tourism based on the consumer theory of choice is developed. The model is applied to US, UK, Japan, and New Zealand demands for tourism in Australia and chosen alternative destinations: Estimated models are in conformity with the basic postulates of consumer theory, homogeneity, and symmetry. Derived elasticities reveal substantial cross-demand effects, reflecting the diversity of tourist preferences. The study has generated substantial new information on the effects and sensitivity of economic parameters on international tourism. The findings should assist in formulating broad national policy measures directed towards maintaining and enhancing relative competitiveness enjoyed by individual destinations and in developing strategic policy initiatives to maximize gains from tourism.