Academic Search Engine Optimization (ASEO) OPTIMIZING SCHOLARLY LITERATURE FOR GOOGLE SCHOLAR & CO

被引：95

作者：

Beel, Joeran ^{[1
]}

Gipp, Bela

Wilde, Erik ^{[1
]}

机构：

[1] Univ Calif Berkeley, Sch Informat, Berkeley, CA 94720 USA

来源：

JOURNAL OF SCHOLARLY PUBLISHING | 2010年 / 41卷 / 02期

关键词：

academic search engines; academic search engine optimization; ASEO; Google Scholar; ranking algorithm; search engine optimization; SEO; COVERAGE;

D O I：

10.3138/jsp.41.2.176

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

This article introduces and discusses the concept of academic search engine optimization (ASEO). Based on three recently conducted studies, guidelines are provided on how to optimize scholarly literature for academic search engines in general, and for Google Scholar in particular. In addition, we briefly discuss the risk of researchers' illegitimately 'over-optimizing' their articles.

引用

页码：176 / 190

页数：15

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