Invoking the User from Data to Design

被引:15
作者
Tempelman-Kluit, Nadaleen [1 ]
Pearce, Alexa [2 ]
机构
[1] NYU, New York, NY 10003 USA
[2] Univ Michigan Lib, Ann Arbor, MI 48109 USA
来源
COLLEGE & RESEARCH LIBRARIES | 2014年 / 75卷 / 05期
关键词
LIBRARY WEB SITE; ACADEMIC-LIBRARY; USABILITY;
D O I
10.5860/crl.75.5.616
中图分类号
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号
1205 ; 120501 ;
摘要
Personas, stemming from the field of user-centered design (UCD), are hypothetical users that represent the behaviors, goals, and values of actual users. This study describes the creation of personas in an academic library. With the goal of leveraging service-generated data, the authors coded a sample of chat reference transcripts, producing two numeric values for each. The transcripts were plotted on an X/Y graph where X represented the nature of the user's information need and Y represented the nature of the user's motivation. A k-means cluster analysis of the plotted points produced four clusters, which served as the personas' basis.
引用
收藏
页码:616 / 640
页数:25
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