Why provide an online review? An extended theory of planned behavior and the role of Big-Five personality traits

被引：138

作者：

Picazo-Vela, Sergio ^{[1
,2
]}

Chou, Shih Yung ^{[1
]}

Meicher, Arlyn J. ^{[1
]}

Pearson, John M. ^{[1
]}

机构：

[1] So Illinois Univ, Dept Management, Coll Business, Carbondale, IL 62901 USA

[2] Univ Americas Puebla, Dept Adm Empresas & Mercadotecnia, Escuela Negocios & Econ, Cholula, Mexico

来源：

COMPUTERS IN HUMAN BEHAVIOR | 2010年 / 26卷 / 04期

关键词：

Online reviews; Theory of planned behavior; Big-Five personality; INFORMATION-TECHNOLOGY; COMMERCE ADOPTION; JOB-PERFORMANCE; PRICE PREMIUMS; INTENTIONS; REPUTATION; SOFTWARE; MODEL; USAGE; TRUST;

D O I：

10.1016/j.chb.2010.01.005

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

Online review, an important form of reputation systems, has been studied intensively because of its powerful impact on online retailers, intermediaries, and customers. However, to date, very little attention has been paid to factors that influence an individual's intention to provide an online review. An extended theory of planned behavior and Big-Five personality framework are used in this study. We empirically examine our model by using a cross-sectional survey study, collecting data from a sample of 171 online shoppers. Results show that attitude, perceived pressure, neuroticism, and conscientiousness are significant predictors of an individual's intention to provide an online review. Findings may help online retailers and/or intermediaries increase the number of online reviews provided, which will lead to more accurate rating information about transactions, products, or services and may serve as a stepping-stone to continuous improvements. Implications, limitations, and future research directions are discussed. Published by Elsevier Ltd.

引用

页码：685 / 696

页数：12

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