Political implications of prime-time drama and sitcom use: Genres of representation and opinions concerning women's rights

被引:43
作者
Holbert, RL
Shah, DV
Kwak, N
机构
[1] Univ Missouri, Dept Commun, Madison, WI USA
[2] Univ Missouri, Sch Journalism & Mass Commun, Madison, WI USA
[3] Univ Missouri, Dept Polit Sci, Madison, WI USA
[4] Univ Michigan, Dept Commun Studies, Ann Arbor, MI 48109 USA
关键词
D O I
10.1111/j.1460-2466.2003.tb03004.x
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Scholars studying the content of televised entertainment programming have long argued for a relationship between exposure to sexist media representations of women and opinions concerning women's status in society, yet research has rarely examined prime-time television audiences and their sociopolitical opinions concerning women's rights. To explore these relationships;we engaged in a secondary analysis of the 1997, 19 8, and 1999 DDB Life Style Studies. Using hierarchical regression, we found three forms of entertainment television use (traditional drama, progressive drama, and situation comedy) that retain statistically significant, unique relationships with opinions concerning women's rights, even after accounting for variables thought to shape patterns of media use and influence support for women's fights. Further, regression path analysis revealed that these three forms also mediate relationships between various demographic, situational, and orientational variables and the criterion variable.
引用
收藏
页码:45 / 60
页数:16
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