Toward an understanding of library patron wayfinding: Observing patrons' entry routes in a public library

The public library facility design literature identifies the importance of understanding patron wayfinding behavior and designing around it, and this research is a first step toward answering that call Unobtrusive observation is conducted of library patrons' initial wayfinding behavior from the two entrances of a medium-sized public library in south Florida. Although more than 100 entry routes are observed during this study, less than a quarter of those routes are taken by over 75% of observed patrons as they enter the facility, indicating that certain entry routes are extremely popular. Library personnel can use geographic information systems (GIS) to map the most popular routes Then they can use information about which entry routes are most popular to increase the level of wayfinding case in the entry areas of the facility and to strategically market library materials and services along highly-trafficked entry routes (C) 2010 Elsevier Inc All rights reserved