Norms for behavior and conditions in two national park campgrounds in Korea

This study was conducted to examine norm prevalence, norm agreement, and norm stability in an international setting. Data were collected at two campgrounds in Chiri-Mountain National Park, Korea, in 1993 and 1994. Results showed that a high proportion of users could specify norms for various types of campground impacts. Users who rated high importance on impacts tended to show a higher level of norm prevalence. Generally there were differences in social norms and norm agreement across locations. Among those impacts that showed differences, social norms in a less developed area were more restrictive and norm agreement was higher. The results of this study are consistent with normative studies conducted in North America, suggesting that a normative approach can be applied in a variety of settings. Social norms for selected impact indicators were also stable over a one-year time period. Implications are discussed.