E-satisfaction: a re-examination

被引:176
作者
Evanschitzky, H
Iyer, GR
Hesse, J
Ahlert, D
机构
[1] Univ Munster, Dept Retailing & Distribut, D-48143 Munster, Germany
[2] Florida Atlantic Univ, Dept Marketing, Boca Raton, FL 33431 USA
关键词
e-satisfaction; Internet; e-commerce;
D O I
10.1016/j.jretai.2004.08.002
中图分类号
F [经济];
学科分类号
02 ;
摘要
E-satisfaction as a construct has gained increasing importance in the marketing literature in recent times. The examination of consumer satisfaction in an online context follows the growing consensus that in Internet retailing, as in traditional retailing, consumer satisfaction is not only a critical performance outcome, but also a primary predictor of customer loyalty and thus, the Internet retailer's endurance and success. The current study replicates the initial examination of e-satisfaction within the U.S. by [Szymanski, David M., & Richard I Hise (2000). E-satisfaction: An initial examination. Journal of Retailing, 76(3), 309-322] among a sample of online consumers drawn from Germany. The replication was extended to two contexts--consumer satisfaction with Internet retail shopping and consumer satisfaction with Internet financial services sites. The results yield rich insights into the validity of extending the measurement and predictors of e-satisfaction to a trans-national context. (C) 2004 by New York University. Published by Elsevier. All rights reserved.
引用
收藏
页码:239 / 247
页数:9
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