Mission statements

被引：31

作者：

Campbell, A ^{[1
]}

机构：

[1] Ashridge Strateg Management Ctr, London W1N 3AF, England

来源：

LONG RANGE PLANNING | 1997年 / 30卷 / 06期

关键词：

D O I：

10.1016/S0024-6301(97)00084-8

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Mission statements now seem to be an obligatory part of a company's portfolio of literature along with a statement on environmental policy and a brochure selling the company to graduates. But what are mission statements for? How do you know if you have a good one? And can they be harmful? These are questions I have been researching on and off for 10 years. (C) 1997 Elsevier Science Ltd. All rights reserved.

引用

页码：931 / 932

页数：2