Mailed survey follow-ups - Are postcard reminders more cost-effective than second questionnaires?

被引：14

作者：

Becker, H ^{[1
]}

Cookston, J ^{[1
]}

Kulberg, V ^{[1
]}

机构：

[1] Univ Texas, Sch Nursing, Austin, TX USA

来源：

WESTERN JOURNAL OF NURSING RESEARCH | 2000年 / 22卷 / 05期

关键词：

D O I：

10.1177/01939450022044647

中图分类号：

R47 [护理学];

学科分类号：

1011 [护理学];

摘要：

Finding cost-effective ways to increase response to mailed surveys is a concern for, many nurse researchers. This study compared two follow-up methods: sending a second questionnaire packet versus sending a reminder postcard to those who did not respond to an initial mailing. Although the second questionnaire yielded a higher response than did the postcard, the cost per additional response was approximately 21/2 times higher for the questionnaire than for the postcard when the differential cost of the two mailings is considered.

引用

页码：642 / 647

页数：6

共 4 条

[1]

Dillman DA, 1983, HDB SURVEY RES, P359, DOI DOI 10.1016/B978-0-12-598226-9.50016-1

[2]

IS A QUESTIONNAIRE NECESSARY IN A 2ND MAILING [J].