Understanding online purchase intentions: contributions from technology and trust perspectives

被引：583

作者：

van der Heijden, H ^{[1
]}

Verhagen, T ^{[1
]}

Creemers, M ^{[1
]}

机构：

[1] Vrije Univ Amsterdam, Dept Informat Syst Mkt & Log, Fac Econ & Business Adm, NL-1081 HV Amsterdam, Netherlands

来源：

EUROPEAN JOURNAL OF INFORMATION SYSTEMS | 2003年 / 12卷 / 01期

关键词：

D O I：

10.1057/palgrave.ejis.3000445

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

This paper explores factors that influence consumer's intentions to purchase online at an electronic commerce website. Specifically, we investigate online purchase intention using two different perspectives: a technology-oriented perspective and a trust-oriented perspective. We summarise and review the antecedents of online purchase intention that have been developed within these two perspectives, An empirical study in which the contributions of both perspectives are investigated is reported. We study the perceptions of 228 potential online shoppers regarding trust and technology and their attitudes and intentions to shop online at particular websites. In terms of relative contributions, we found that the trust-antecedent 'perceived risk' and the technology-antecedent 'perceived ease-of-use' directly Influenced the attitude towards purchasing online.

引用

页码：41 / 48

页数：8

共 46 条

[1] Nature and operation of attitudes
Ajzen, I
[J]. ANNUAL REVIEW OF PSYCHOLOGY, 2001, 52 : 27 - 58
[2] THE THEORY OF PLANNED BEHAVIOR
AJZEN, I
[J]. ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 1991, 50 (02) : 179 - 211
[3] Ajzen I, 1985, ACTION CONTROL COGNI, P11, DOI DOI 10.1007/978-3-642-69746-3_2
[4] Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces
Alba, J
Lynch, J
Weitz, B
Janiszewski, C
Lutz, R
Sawyer, A
Wood, S
[J]. JOURNAL OF MARKETING, 1997, 61 (03) : 38 - 53
[5] [Anonymous], 2001, INTEGRATING TRUST EL
[6] [Anonymous], INT J ELECT MARKETS
[7] Chau PYK, 2000, J ORG COMP ELECT COM, V10, P1
[8] CHEUNG C, 2000, TRUST INTERNET SHOPP
[9] Hedonic and utilitarian motivations for online retail shopping behavior
Childers, TL
Carr, CL
Peck, J
Carson, S
[J]. JOURNAL OF RETAILING, 2001, 77 (04) : 511 - 535
[10] USER ACCEPTANCE OF COMPUTER-TECHNOLOGY - A COMPARISON OF 2 THEORETICAL-MODELS
DAVIS, FD
BAGOZZI, RP
WARSHAW, PR
[J]. MANAGEMENT SCIENCE, 1989, 35 (08) : 982 - 1003

← 1 2 3 4 5 →