Marketing and the Internet - Introduction

被引：10

作者：

Rao, HR ^{[1
]}

Salam, AF

DosSantos, B

机构：

[1] SUNY Buffalo, Sch Management, Buffalo, NY 14260 USA

[2] Univ Louisville, Coll Business, Louisville, KY 40292 USA

来源：

COMMUNICATIONS OF THE ACM | 1998年 / 41卷 / 03期

关键词：

D O I：

10.1145/272287.272294

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

For the past few years, Internet emerged as the single greatest delivery vehicle for the virtual enterprise by removing some of the physical constraints of doing business. With its inherent benefits, the Internet has the potential of providing a possible means for a global village.

引用

页码：32 / 34

页数：3