Heritage and postmodern tourism

The complex relationships between tourism and heritage are revealed in the tensions between tradition and modernity. The role of heritage in postmodern tourism is examined, particularly built heritage, which is at the heart of cultural tourism. Four challenging issues in linking heritage and tourism are discussed: interpretation, marketing built heritage, planning for heritage, and the interdependencies between heritage tourism and the local community. Differences in approaches to the four issues indicate that heritage tourism raises more than planning and management issues for developing countries; they are fundamentally the problems of development.