An emerging model of Web site design for marketing

被引:122
作者
Palmer, JW [1 ]
Griffith, DA [1 ]
机构
[1] Univ Oklahoma, Michael F Price Coll Business, Norman, OK 73019 USA
关键词
D O I
10.1145/272287.272296
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
[No abstract available]
引用
收藏
页码:44 / 51
页数:8
相关论文
共 12 条
[1]  
Berthon P., 1996, Business Horizons, V39, P24, DOI 10.1016/S0007-6813(96)90063-4
[2]  
Clark B. H., 1997, MARKET MANAGE WIN, P11
[3]  
Gates Billwith Nathan Myhrvold Peter Rinearson., 1995, The Road Ahead
[4]   Marketing in hypermedia computer-mediated environments: Conceptual foundations [J].
Hoffman, DL ;
Novak, TP .
JOURNAL OF MARKETING, 1996, 60 (03) :50-68
[5]  
PELLET J, 1996, DISCOUNT MANAGE, P36
[6]  
POLRTER ME, 1985, HARVARD BUS REV JUL, P149
[7]   Consumer strategies for the Internet: Four scenarios [J].
Randall, D .
LONG RANGE PLANNING, 1997, 30 (02) :157-168
[8]  
RAYPORT JF, 1995, HARVARD BUS REV, V73, P75
[9]  
ROBB JM, 1997, INTERACTIVE TEC 0201, P1
[10]  
SCHUBERR P, IN PRESS P 31 HAW IN