How destination image and evaluative factors affect behavioral intentions?

被引:1858
作者
Chen, Ching-Fu [1 ]
Tsai, DungChun [1 ]
机构
[1] Natl Cheng Kung Univ, Dept Transportat & Commun Management Sci, Tainan 701, Taiwan
关键词
destination image; trip quality; perceived value; satisfaction; behavioral intentions;
D O I
10.1016/j.tourman.2006.07.007
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
Differing from the previous studies, this study proposed a more integrated tourist behavior model by including destination image and perceived value into the " quality-satisfaction-behavi oral intentions" paradigm. The structural relationships between all variables with respect to different stages of tourist behaviors were investigated in the study. The results show that destination image have both direct and indirect effects on behavioral intentions. In addition, the path "destination image - trip quality perceived value satisfaction behavioral intentions" appears evident in this study. (c) 2006 Published by Elsevier Ltd.
引用
收藏
页码:1115 / 1122
页数:8
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