Localization of Web design: An empirical comparison of German, Japanese, and United States Web site characteristics

被引：83

作者：

Cyr, D ^{[1
]}

Trevor-Smith, H ^{[1
]}

机构：

[1] Simon Fraser Univ, Surrey, BC V3T 2W1, Canada

来源：

JOURNAL OF THE AMERICAN SOCIETY FOR INFORMATION SCIENCE AND TECHNOLOGY | 2004年 / 55卷 / 13期

关键词：

D O I：

10.1002/asi.20075

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

To explore issues of user interface design and experience, including culturally preferred design elements, a study was conducted analyzing sites in Germany, Japan, and the United States (30 municipal sites in each country). Design elements considered are use of symbols and graphics, color preferences, site features (links, maps, search functions, and page layout), language, and content. Significant modal differences were found in each of the listed categories. Outcomes from the study are used to discuss future research directions in the areas of experience design and localization.

引用

页码：1199 / 1208

页数：10