Recruitment barriers and successes of the American Lung Association's Not-On-Tobacco program

This paper explores recruitment barriers and successes with research involving Not-On-Tobacco, the American Lung Association's (ALA) teen smoking cessation program. Forty-six program facilitators across four N-O-T studies completed a questionnaire to assess recruitment methods used, effectiveness of chosen methods, and recruitment barriers. Facilitators reported the most effective recruitment methods were "one-on-one conversation with students" (53.3%) and interpersonal contact where students received lollipops and information about N-O-T (33.3%; "lick-the-habit table"). The most frequently reported barriers to recruitment were "students not interested" (60.9%) and "active parental consent" (28.3%). The greatest barrier to obtaining active parental consent, as reported by facilitators, was "students did not want to tell parents they smoked" (78.3%). Findings suggest that recruitment presented a challenge to N-O-T research partners, including investigators, ALA staff, and program facilitators. However, recruitment was effective when active recruitment techniques such as maximized interpersonal contact involving one-on-one conversation were used.